{"id":2851,"date":"2024-05-16T20:34:22","date_gmt":"2024-05-17T00:34:22","guid":{"rendered":"https:\/\/pixelly-design.ca\/Compagnie\/?p=2851"},"modified":"2026-08-27T02:56:50","modified_gmt":"2026-08-27T06:56:50","slug":"7-bonnes-raisons-de-faire-la-refonte-de-votre-identite-visuelle","status":"publish","type":"post","link":"https:\/\/pixelly-design.ca\/Compagnie\/2024\/05\/16\/7-bonnes-raisons-de-faire-la-refonte-de-votre-identite-visuelle\/","title":{"rendered":"7 bonnes raisons de faires la refonte de votre identit\u00e9 visuelle"},"content":{"rendered":"\n

1- Votre entreprise a \u00e9volu\u00e9<\/strong><\/h2>\n\n\n\n

Votre identit\u00e9 visuelle n\u2019est plus align\u00e9e avec la r\u00e9alit\u00e9 de votre entreprise et vos ambitions actuelles ? Vous avez v\u00e9cu un transfert, une ou des acquisitions, vos produits et services ont \u00e9volu\u00e9. Votre identit\u00e9 de marque est le premier indice de modernit\u00e9, d\u2019innovation et de professionnalisme aux yeux de vos parties prenantes (clients, employ\u00e9s, fournisseurs et actionnaires). Assurez-vous que votre identit\u00e9 visuelle est bien repr\u00e9sentative de la qualit\u00e9 de votre offre de produits et services.<\/p>\n\n\n\n

2- L\u2019optimisation de votre logo sur les supports num\u00e9riques<\/strong><\/h3>\n\n\n\n

Votre logo est difficile \u00e0 reconna\u00eetre sur les supports num\u00e9riques (r\u00e9seaux sociaux, courriel, t\u00e9l\u00e9phone cellulaire, site web adapt\u00e9). La premi\u00e8re vitrine d\u2019une entreprise est son site web et sa pr\u00e9sence sur les r\u00e9seaux sociaux. On doit y faire bonne impression\u2009! Il faut ajuster votre logo \u00e0 la r\u00e9alit\u00e9 du num\u00e9rique d\u2019aujourd\u2019hui.<\/p>\n\n\n\n

3- La concurrence se transforme, progresse et se renouvelle<\/strong><\/h3>\n\n\n\n

Votre identit\u00e9 visuelle ne se d\u00e9marque pas assez vis-\u00e0-vis de la concurrence. Vous dites que vous \u00eates innovant, mais qu\u2019en est-il si l\u2019on vous compare \u00e0 la concurrence\u2009? Il est temps de moderniser votre image\u2009!<\/p>\n\n\n\n

4- La simplicit\u00e9 pour meilleure reconnaissance<\/strong><\/h3>\n\n\n\n

Votre logo est complexe et se d\u00e9chiffre mal\u2009? Est-ce qu\u2019on comprend spontan\u00e9ment sa signification\u2009? Est-ce qu\u2019on le remarque, est-qu\u2019on s\u2019en souvient\u2009? Pour cr\u00e9er un effet attractif, m\u00e9morable et \u00e9viter toute ambigu\u00eft\u00e9, rien de tel que la simplicit\u00e9.<\/p>\n\n\n\n

5- Vos valeurs se sont d\u00e9finies dans le temps<\/strong><\/h3>\n\n\n\n

Avez-vous d\u00e9j\u00e0 align\u00e9 vos valeurs et votre positionnement avec votre identit\u00e9 visuelle\u2009? Cela transpara\u00eet-il dans votre charte graphique\u2009? Quelles \u00e9motions s\u2019expriment dans vos diff\u00e9rents outils de communication\u2009? \u00cates-vous rassurant ou audacieux\u2009? \u00cates-vous s\u00e9rieux ou festif\u2009? Ou tout cela en m\u00eame temps\u2009? Il faut le transmettre visuellement\u2009!<\/p>\n\n\n\n

6 – Votre client\u00e8le cible a chang\u00e9<\/strong><\/h3>\n\n\n\n

Votre client\u00e8le cible est-elle toujours la m\u00eame\u2009? Comment a-t-elle \u00e9volu\u00e9\u2009? Est-ce que votre identit\u00e9 d\u00e9gage toujours les m\u00eames \u00e9motions aupr\u00e8s de celle-ci\u2009?<\/p>\n\n\n\n

7- Votre \u00e9quipe s\u2019y reconna\u00eet-elle\u2009?<\/strong><\/h3>\n\n\n\n

Vos meilleurs ambassadeurs de marque sont les coll\u00e8gues et vos collaborateurs. Se reconnaissent-ils et sont-ils fiers de l\u2019image de marque de l\u2019entreprise\u2009? Posez-leur la question\u2009!<\/p>\n\n\n\n

Les \u00e9l\u00e9ments cl\u00e9s qui vous permettront de planifier la refonte de votre identit\u00e9 de marque<\/strong><\/p>\n\n\n\n

    \n
  • \u00c9volution ou R\u00e9volution\u2009? Doit-on honorer le pass\u00e9\u2009? Si oui, un peu, beaucoup, passionn\u00e9ment\u2009?<\/li>\n\n\n\n
  • Votre positionnement de marque est-il \u00e0 jour\u2009?<\/li>\n\n\n\n
  • Mission<\/li>\n\n\n\n
  • Vision<\/li>\n\n\n\n
  • Valeur<\/li>\n\n\n\n
  • Personnalit\u00e9<\/li>\n\n\n\n
  • Cible<\/li>\n<\/ul>\n\n\n\n

    Pensez \u00e0 l\u2019\u00e9motion que vous souhaitez faire rayonner.<\/p>\n\n\n\n

    R\u00e9fl\u00e9chissez \u00e0 l\u2019histoire que vous voulez raconter.<\/p>\n\n\n\n

      \n
    • Connaissez-vous votre concurrence\u2009?<\/li>\n\n\n\n
    • Sondez la voix de vos employ\u00e9s avant d\u2019entamer le processus.<\/li>\n<\/ul>\n\n\n\n
      <\/div>\n\n\n\n
      \"\"\/<\/figure>\n","protected":false},"excerpt":{"rendered":"

      1- Votre entreprise a \u00e9volu\u00e9 Votre identit\u00e9 visuelle n\u2019est plus align\u00e9e avec la r\u00e9alit\u00e9 de votre entreprise et vos ambitions […]<\/p>\n","protected":false},"author":1,"featured_media":2852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[198],"tags":[84,55,72],"class_list":["post-2851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelle","tag-entreprise","tag-logo","tag-marketing"],"yoast_head":"\n7 bonnes raisons de faires la refonte de votre identit\u00e9 visuelle - Pixelly Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pixelly-design.ca\/Compagnie\/2024\/05\/16\/7-bonnes-raisons-de-faire-la-refonte-de-votre-identite-visuelle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 bonnes raisons de faires la refonte de votre identit\u00e9 visuelle - Pixelly Design\" \/>\n<meta property=\"og:description\" content=\"1- Votre entreprise a \u00e9volu\u00e9 Votre identit\u00e9 visuelle n\u2019est plus align\u00e9e avec la r\u00e9alit\u00e9 de votre entreprise et vos ambitions […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pixelly-design.ca\/Compagnie\/2024\/05\/16\/7-bonnes-raisons-de-faire-la-refonte-de-votre-identite-visuelle\/\" \/>\n<meta property=\"og:site_name\" content=\"Pixelly Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/lydianeVigneault\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-17T00:34:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-27T06:56:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pixelly-design.ca\/Compagnie\/wp-content\/uploads\/2024\/05\/7-principesImageMarque_CoverLinkedIn_1001x250-3-10.png\" \/>\n\t<meta property=\"og:image:width\" content=\"8688\" \/>\n\t<meta property=\"og:image:height\" content=\"2172\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"pixelly2_pixellyDesign\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lydianevigneaul\" \/>\n<meta name=\"twitter:site\" content=\"@lydianevigneaul\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"pixelly2_pixellyDesign\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pixelly-design.ca\\\/Compagnie\\\/2024\\\/05\\\/16\\\/7-bonnes-raisons-de-faire-la-refonte-de-votre-identite-visuelle\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pixelly-design.ca\\\/Compagnie\\\/2024\\\/05\\\/16\\\/7-bonnes-raisons-de-faire-la-refonte-de-votre-identite-visuelle\\\/\"},\"author\":{\"name\":\"pixelly2_pixellyDesign\",\"@id\":\"https:\\\/\\\/pixelly-design.ca\\\/Compagnie\\\/#\\\/schema\\\/person\\\/3b806de37151eb624e1e33a0f81bf06d\"},\"headline\":\"7 bonnes raisons de faires la refonte de votre identit\u00e9 visuelle\",\"datePublished\":\"2024-05-17T00:34:22+00:00\",\"dateModified\":\"2026-08-27T06:56:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pixelly-design.ca\\\/Compagnie\\\/2024\\\/05\\\/16\\\/7-bonnes-raisons-de-faire-la-refonte-de-votre-identite-visuelle\\\/\"},\"wordCount\":474,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/pixelly-design.ca\\\/Compagnie\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pixelly-design.ca\\\/Compagnie\\\/2024\\\/05\\\/16\\\/7-bonnes-raisons-de-faire-la-refonte-de-votre-identite-visuelle\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pixelly-design.ca\\\/Compagnie\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/7-principesImageMarque_CoverLinkedIn_1001x250-3-10.png\",\"keywords\":[\"Entreprise\",\"Logo\",\"marketing\"],\"articleSection\":[\"Nouvelle\"],\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/pixelly-design.ca\\\/Compagnie\\\/2024\\\/05\\\/16\\\/7-bonnes-raisons-de-faire-la-refonte-de-votre-identite-visuelle\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pixelly-design.ca\\\/Compagnie\\\/2024\\\/05\\\/16\\\/7-bonnes-raisons-de-faire-la-refonte-de-votre-identite-visuelle\\\/\",\"url\":\"https:\\\/\\\/pixelly-design.ca\\\/Compagnie\\\/2024\\\/05\\\/16\\\/7-bonnes-raisons-de-faire-la-refonte-de-votre-identite-visuelle\\\/\",\"name\":\"7 bonnes raisons de faires la refonte de votre identit\u00e9 visuelle - Pixelly Design\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pixelly-design.ca\\\/Compagnie\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pixelly-design.ca\\\/Compagnie\\\/2024\\\/05\\\/16\\\/7-bonnes-raisons-de-faire-la-refonte-de-votre-identite-visuelle\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pixelly-design.ca\\\/Compagnie\\\/2024\\\/05\\\/16\\\/7-bonnes-raisons-de-faire-la-refonte-de-votre-identite-visuelle\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pixelly-design.ca\\\/Compagnie\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/7-principesImageMarque_CoverLinkedIn_1001x250-3-10.png\",\"datePublished\":\"2024-05-17T00:34:22+00:00\",\"dateModified\":\"2026-08-27T06:56:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pixelly-design.ca\\\/Compagnie\\\/2024\\\/05\\\/16\\\/7-bonnes-raisons-de-faire-la-refonte-de-votre-identite-visuelle\\\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pixelly-design.ca\\\/Compagnie\\\/2024\\\/05\\\/16\\\/7-bonnes-raisons-de-faire-la-refonte-de-votre-identite-visuelle\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/pixelly-design.ca\\\/Compagnie\\\/2024\\\/05\\\/16\\\/7-bonnes-raisons-de-faire-la-refonte-de-votre-identite-visuelle\\\/#primaryimage\",\"url\":\"https:\\\/\\\/pixelly-design.ca\\\/Compagnie\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/7-principesImageMarque_CoverLinkedIn_1001x250-3-10.png\",\"contentUrl\":\"https:\\\/\\\/pixelly-design.ca\\\/Compagnie\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/7-principesImageMarque_CoverLinkedIn_1001x250-3-10.png\",\"width\":8688,\"height\":2172},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pixelly-design.ca\\\/Compagnie\\\/2024\\\/05\\\/16\\\/7-bonnes-raisons-de-faire-la-refonte-de-votre-identite-visuelle\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/pixelly-design.ca\\\/Compagnie\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 bonnes raisons de faires la refonte de votre identit\u00e9 visuelle\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pixelly-design.ca\\\/Compagnie\\\/#website\",\"url\":\"https:\\\/\\\/pixelly-design.ca\\\/Compagnie\\\/\",\"name\":\"Pixelly Design\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/pixelly-design.ca\\\/Compagnie\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pixelly-design.ca\\\/Compagnie\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/pixelly-design.ca\\\/Compagnie\\\/#organization\",\"name\":\"Pixelly Design\",\"url\":\"https:\\\/\\\/pixelly-design.ca\\\/Compagnie\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/pixelly-design.ca\\\/Compagnie\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/pixelly-design.ca\\\/Compagnie\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/cropped-logo-pixelly.jpg\",\"contentUrl\":\"https:\\\/\\\/pixelly-design.ca\\\/Compagnie\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/cropped-logo-pixelly.jpg\",\"width\":477,\"height\":386,\"caption\":\"Pixelly Design\"},\"image\":{\"@id\":\"https:\\\/\\\/pixelly-design.ca\\\/Compagnie\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/lydianeVigneault\",\"https:\\\/\\\/x.com\\\/lydianevigneaul\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/lydiane-vigneault-8037317b\",\"https:\\\/\\\/www.instagram.com\\\/lydianevigneault\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/pixelly-design.ca\\\/Compagnie\\\/#\\\/schema\\\/person\\\/3b806de37151eb624e1e33a0f81bf06d\",\"name\":\"pixelly2_pixellyDesign\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c2e4366971b2554b10a997ce03a76375c90c1a2dabc6faca68adcf66395cae0f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c2e4366971b2554b10a997ce03a76375c90c1a2dabc6faca68adcf66395cae0f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c2e4366971b2554b10a997ce03a76375c90c1a2dabc6faca68adcf66395cae0f?s=96&d=mm&r=g\",\"caption\":\"pixelly2_pixellyDesign\"},\"sameAs\":[\"https:\\\/\\\/pixelly-design.ca\\\/Compagnie\"],\"url\":\"https:\\\/\\\/pixelly-design.ca\\\/Compagnie\\\/author\\\/pixelly2_pixellydesign\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 bonnes raisons de faires la refonte de votre identit\u00e9 visuelle - Pixelly Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pixelly-design.ca\/Compagnie\/2024\/05\/16\/7-bonnes-raisons-de-faire-la-refonte-de-votre-identite-visuelle\/","og_locale":"fr_CA","og_type":"article","og_title":"7 bonnes raisons de faires la refonte de votre identit\u00e9 visuelle - Pixelly Design","og_description":"1- Votre entreprise a \u00e9volu\u00e9 Votre identit\u00e9 visuelle n\u2019est plus align\u00e9e avec la r\u00e9alit\u00e9 de votre entreprise et vos ambitions […]","og_url":"https:\/\/pixelly-design.ca\/Compagnie\/2024\/05\/16\/7-bonnes-raisons-de-faire-la-refonte-de-votre-identite-visuelle\/","og_site_name":"Pixelly Design","article_publisher":"https:\/\/www.facebook.com\/lydianeVigneault","article_published_time":"2024-05-17T00:34:22+00:00","article_modified_time":"2026-08-27T06:56:50+00:00","og_image":[{"width":8688,"height":2172,"url":"https:\/\/pixelly-design.ca\/Compagnie\/wp-content\/uploads\/2024\/05\/7-principesImageMarque_CoverLinkedIn_1001x250-3-10.png","type":"image\/png"}],"author":"pixelly2_pixellyDesign","twitter_card":"summary_large_image","twitter_creator":"@lydianevigneaul","twitter_site":"@lydianevigneaul","twitter_misc":{"\u00c9crit par":"pixelly2_pixellyDesign","Estimation du temps de lecture":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pixelly-design.ca\/Compagnie\/2024\/05\/16\/7-bonnes-raisons-de-faire-la-refonte-de-votre-identite-visuelle\/#article","isPartOf":{"@id":"https:\/\/pixelly-design.ca\/Compagnie\/2024\/05\/16\/7-bonnes-raisons-de-faire-la-refonte-de-votre-identite-visuelle\/"},"author":{"name":"pixelly2_pixellyDesign","@id":"https:\/\/pixelly-design.ca\/Compagnie\/#\/schema\/person\/3b806de37151eb624e1e33a0f81bf06d"},"headline":"7 bonnes raisons de faires la refonte de votre identit\u00e9 visuelle","datePublished":"2024-05-17T00:34:22+00:00","dateModified":"2026-08-27T06:56:50+00:00","mainEntityOfPage":{"@id":"https:\/\/pixelly-design.ca\/Compagnie\/2024\/05\/16\/7-bonnes-raisons-de-faire-la-refonte-de-votre-identite-visuelle\/"},"wordCount":474,"commentCount":0,"publisher":{"@id":"https:\/\/pixelly-design.ca\/Compagnie\/#organization"},"image":{"@id":"https:\/\/pixelly-design.ca\/Compagnie\/2024\/05\/16\/7-bonnes-raisons-de-faire-la-refonte-de-votre-identite-visuelle\/#primaryimage"},"thumbnailUrl":"https:\/\/pixelly-design.ca\/Compagnie\/wp-content\/uploads\/2024\/05\/7-principesImageMarque_CoverLinkedIn_1001x250-3-10.png","keywords":["Entreprise","Logo","marketing"],"articleSection":["Nouvelle"],"inLanguage":"fr-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/pixelly-design.ca\/Compagnie\/2024\/05\/16\/7-bonnes-raisons-de-faire-la-refonte-de-votre-identite-visuelle\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/pixelly-design.ca\/Compagnie\/2024\/05\/16\/7-bonnes-raisons-de-faire-la-refonte-de-votre-identite-visuelle\/","url":"https:\/\/pixelly-design.ca\/Compagnie\/2024\/05\/16\/7-bonnes-raisons-de-faire-la-refonte-de-votre-identite-visuelle\/","name":"7 bonnes raisons de faires la refonte de votre identit\u00e9 visuelle - Pixelly Design","isPartOf":{"@id":"https:\/\/pixelly-design.ca\/Compagnie\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pixelly-design.ca\/Compagnie\/2024\/05\/16\/7-bonnes-raisons-de-faire-la-refonte-de-votre-identite-visuelle\/#primaryimage"},"image":{"@id":"https:\/\/pixelly-design.ca\/Compagnie\/2024\/05\/16\/7-bonnes-raisons-de-faire-la-refonte-de-votre-identite-visuelle\/#primaryimage"},"thumbnailUrl":"https:\/\/pixelly-design.ca\/Compagnie\/wp-content\/uploads\/2024\/05\/7-principesImageMarque_CoverLinkedIn_1001x250-3-10.png","datePublished":"2024-05-17T00:34:22+00:00","dateModified":"2026-08-27T06:56:50+00:00","breadcrumb":{"@id":"https:\/\/pixelly-design.ca\/Compagnie\/2024\/05\/16\/7-bonnes-raisons-de-faire-la-refonte-de-votre-identite-visuelle\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pixelly-design.ca\/Compagnie\/2024\/05\/16\/7-bonnes-raisons-de-faire-la-refonte-de-votre-identite-visuelle\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/pixelly-design.ca\/Compagnie\/2024\/05\/16\/7-bonnes-raisons-de-faire-la-refonte-de-votre-identite-visuelle\/#primaryimage","url":"https:\/\/pixelly-design.ca\/Compagnie\/wp-content\/uploads\/2024\/05\/7-principesImageMarque_CoverLinkedIn_1001x250-3-10.png","contentUrl":"https:\/\/pixelly-design.ca\/Compagnie\/wp-content\/uploads\/2024\/05\/7-principesImageMarque_CoverLinkedIn_1001x250-3-10.png","width":8688,"height":2172},{"@type":"BreadcrumbList","@id":"https:\/\/pixelly-design.ca\/Compagnie\/2024\/05\/16\/7-bonnes-raisons-de-faire-la-refonte-de-votre-identite-visuelle\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/pixelly-design.ca\/Compagnie\/"},{"@type":"ListItem","position":2,"name":"7 bonnes raisons de faires la refonte de votre identit\u00e9 visuelle"}]},{"@type":"WebSite","@id":"https:\/\/pixelly-design.ca\/Compagnie\/#website","url":"https:\/\/pixelly-design.ca\/Compagnie\/","name":"Pixelly Design","description":"","publisher":{"@id":"https:\/\/pixelly-design.ca\/Compagnie\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pixelly-design.ca\/Compagnie\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/pixelly-design.ca\/Compagnie\/#organization","name":"Pixelly Design","url":"https:\/\/pixelly-design.ca\/Compagnie\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/pixelly-design.ca\/Compagnie\/#\/schema\/logo\/image\/","url":"https:\/\/pixelly-design.ca\/Compagnie\/wp-content\/uploads\/2024\/05\/cropped-logo-pixelly.jpg","contentUrl":"https:\/\/pixelly-design.ca\/Compagnie\/wp-content\/uploads\/2024\/05\/cropped-logo-pixelly.jpg","width":477,"height":386,"caption":"Pixelly Design"},"image":{"@id":"https:\/\/pixelly-design.ca\/Compagnie\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/lydianeVigneault","https:\/\/x.com\/lydianevigneaul","https:\/\/www.linkedin.com\/in\/lydiane-vigneault-8037317b","https:\/\/www.instagram.com\/lydianevigneault\/"]},{"@type":"Person","@id":"https:\/\/pixelly-design.ca\/Compagnie\/#\/schema\/person\/3b806de37151eb624e1e33a0f81bf06d","name":"pixelly2_pixellyDesign","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/c2e4366971b2554b10a997ce03a76375c90c1a2dabc6faca68adcf66395cae0f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c2e4366971b2554b10a997ce03a76375c90c1a2dabc6faca68adcf66395cae0f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c2e4366971b2554b10a997ce03a76375c90c1a2dabc6faca68adcf66395cae0f?s=96&d=mm&r=g","caption":"pixelly2_pixellyDesign"},"sameAs":["https:\/\/pixelly-design.ca\/Compagnie"],"url":"https:\/\/pixelly-design.ca\/Compagnie\/author\/pixelly2_pixellydesign\/"}]}},"_links":{"self":[{"href":"https:\/\/pixelly-design.ca\/Compagnie\/wp-json\/wp\/v2\/posts\/2851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pixelly-design.ca\/Compagnie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pixelly-design.ca\/Compagnie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pixelly-design.ca\/Compagnie\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pixelly-design.ca\/Compagnie\/wp-json\/wp\/v2\/comments?post=2851"}],"version-history":[{"count":2,"href":"https:\/\/pixelly-design.ca\/Compagnie\/wp-json\/wp\/v2\/posts\/2851\/revisions"}],"predecessor-version":[{"id":3835,"href":"https:\/\/pixelly-design.ca\/Compagnie\/wp-json\/wp\/v2\/posts\/2851\/revisions\/3835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pixelly-design.ca\/Compagnie\/wp-json\/wp\/v2\/media\/2852"}],"wp:attachment":[{"href":"https:\/\/pixelly-design.ca\/Compagnie\/wp-json\/wp\/v2\/media?parent=2851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pixelly-design.ca\/Compagnie\/wp-json\/wp\/v2\/categories?post=2851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pixelly-design.ca\/Compagnie\/wp-json\/wp\/v2\/tags?post=2851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}