{"id":3838,"date":"2024-07-06T16:33:57","date_gmt":"2024-07-06T20:33:57","guid":{"rendered":"https:\/\/pixelly-design.ca\/Compagnie\/?p=3838"},"modified":"2026-08-27T02:51:23","modified_gmt":"2026-08-27T06:51:23","slug":"6-conseils-pour-un-design-performant","status":"publish","type":"post","link":"https:\/\/pixelly-design.ca\/Compagnie\/2024\/07\/06\/6-conseils-pour-un-design-performant\/","title":{"rendered":"6 conseils pour un design performant"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"conseil-1-:-conna\u00eetre-votre-public\">Conseil 1 : Conna\u00eetre votre public<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour que la conception graphique soit efficace, il est essentiel de concevoir pour votre&nbsp;<em>Public<\/em>&nbsp;et pas vous-m\u00eame.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avant de commencer un projet de conception, prenez le temps de r\u00e9fl\u00e9chir aux personnes qui vont voir votre conception et assurez-vous de conna\u00eetre les r\u00e9ponses \u00e0 ces questions :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pour qui suis-je con\u00e7u ?<\/li>\n\n\n\n<li>O\u00f9 le travail sera-t-il affich\u00e9 ?<\/li>\n\n\n\n<li>Comment faire voulez que les gens\u00a0<em>Sentir<\/em>\u00a0quand ils le voient ?<\/li>\n\n\n\n<li>\u00c9l\u00e9ment\u00a0<em>fiables<\/em>\u00a0Est-ce que je veux communiquer ?<\/li>\n\n\n\n<li>\u00c9l\u00e9ment\u00a0<em>action<\/em>\u00a0est-ce que je veux inspirer ?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conseil-2-:-trouver-l\u2019inspiration-et-choisir-une-direction\">Conseil 2 : Trouver l\u2019inspiration et choisir une direction<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Parfois, il faut une minute pour trouver les r\u00e9ponses \u00e0 toutes les questions importantes r\u00e9pertori\u00e9es ci-dessus, mais une fois que vous les avez, vous pouvez avoir une id\u00e9e de ce que vous voulez cr\u00e9er et vous sentir pr\u00eat \u00e0 commencer \u00e0 cr\u00e9er votre conception imm\u00e9diatement. Si vous vous trouvez coinc\u00e9 ou \u00e0 la recherche d\u2019inspiration, il peut \u00eatre utile de cr\u00e9er un collage ou un tableau Pinterest d\u2019images ou de m\u00e9dias inspirants qui ont l\u2019ambiance que vous recherchez.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conseil-3-:-choisir-une-palette-de-couleurs-de-conception-graphique-parfaite\">Conseil 3 : Choisir une palette de couleurs de conception graphique parfaite<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La couleur est un moyen imm\u00e9diat et vital de capturer l\u2019attention et de communiquer des \u00e9motions. La couleur peut \u00e9voquer la surprise et le plaisir, puiser dans les souvenirs et d\u00e9finir le ton de votre message. En bref, la couleur est importante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais choisir une palette de couleurs qui fonctionnent bien ensemble peut \u00eatre intimidant, m\u00eame si ce n\u2019est pas votre premier tour \u00e0 la roue des couleurs. Voici quelques id\u00e9es pour choisir les couleurs parfaites :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tirez parti de votre marque :<\/strong>&nbsp;Si vous avez des couleurs de marque ou un logo \u00e0 utiliser, tirez vos couleurs \u00e0 partir de l\u00e0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Regardez la nature :<\/strong>&nbsp;Extrayez les couleurs de votre sc\u00e8ne ext\u00e9rieure pr\u00e9f\u00e9r\u00e9e. La nature ne fait presque jamais d\u2019erreurs; des combinaisons de couleurs \u00e9tonnamment harmonieuses sont juste \u00e0 l\u2019ext\u00e9rieur de votre fen\u00eatre.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/create.microsoft.com\/_next\/image?url=https%3A%2F%2Fdsgrcdnblobprod5u3.azureedge.net%2Fcmsassets%2FGraphicDesign-01-Nature.webp&amp;w=1920&amp;q=75\" alt=\"Exemple de s\u00e9lection d\u2019une palette de couleurs dans la nature.\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Concentrez-vous sur les sentiments :<\/strong>&nbsp;Si vous voulez cr\u00e9er un sentiment d\u2019excitation ou d\u2019\u00e9nergie, choisissez des couleurs chaudes dans la famille rouge \u00e0 jaune. Si vous voulez cr\u00e9er une ambiance calme et relaxante, allez pour des tons frais comme le blues ou les verts. Gardez \u00e0 l\u2019esprit que les associations de couleurs peuvent varier d\u2019une culture \u00e0 l\u2019autre et assurez-vous que les couleurs que vous choisissez communiquent clairement \u00e0 votre public.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/create.microsoft.com\/_next\/image?url=https%3A%2F%2Fdsgrcdnblobprod5u3.azureedge.net%2Fcmsassets%2FGraphicDesign-02-Feelings.webp&amp;w=1920&amp;q=75\" alt=\"Exemple montrant une image chaude et une image froide pour illustrer les diff\u00e9rents sentiments que la couleur peut \u00e9voquer.\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Extraire les couleurs des photos :<\/strong>&nbsp;Si vous avez une image que vous souhaitez inclure dans la conception, extrayez les couleurs \u00e0 partir de celle-ci. M\u00eame si vous \u00eates&nbsp;<em>ne pas proc\u00e9der comme suit<\/em>&nbsp;va utiliser la photo dans la conception, mais tout comme l\u2019ambiance que l\u2019image pr\u00eate, utilisez-la pour cr\u00e9er votre palette de couleurs.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/create.microsoft.com\/_next\/image?url=https%3A%2F%2Fdsgrcdnblobprod5u3.azureedge.net%2Fcmsassets%2FGraphicDesign-03-Photo.webp&amp;w=1920&amp;q=75\" alt=\"Exemple de palette de couleurs extraite d\u2019\u00e9l\u00e9ments d\u2019une photo.\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pour plus d\u2019informations sur l\u2019utilisation de la couleur, consultez&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/create.microsoft.com\/fr-fr\/learn\/articles\/what-is-color-theory\">Principes de base de la couleur : Qu\u2019est-ce que la th\u00e9orie des couleurs ?<\/a>&nbsp;par Alberto Cerriteno.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conseil-4-:-inclure-l\u2019art-pour-un-int\u00e9r\u00eat-visuel\">Conseil 4 : Inclure l\u2019art pour un int\u00e9r\u00eat visuel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les images et autres illustrations ajoutent de l\u2019int\u00e9r\u00eat \u00e0 vos conceptions et donnent \u00e0 l\u2019\u0153il du spectateur un endroit o\u00f9 se reposer. Les photos de personnes peuvent \u00eatre particuli\u00e8rement attrayantes, tant qu\u2019elles sont authentiques, inclusives de votre public et fid\u00e8les \u00e0 votre marque.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/create.microsoft.com\/_next\/image?url=https%3A%2F%2Fdsgrcdnblobprod5u3.azureedge.net%2Fcmsassets%2FGraphicDesign-04-Art.webp&amp;w=1920&amp;q=75\" alt=\"Exemple de publication sur les r\u00e9seaux sociaux qui inclut une photo dans le design.\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous utilisez une photo, veillez \u00e0 la modifier avant de l\u2019ajouter \u00e0 votre conception. Rognez la photo pour supprimer toutes les distractions et les \u00e9l\u00e9ments inutiles, et assurez-vous que son point focal est clair afin que votre public sache o\u00f9 regarder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous recherchez des images gratuites et de haute qualit\u00e9, recherchez flickr des images sous licence Creative Commons, mais n\u2019oubliez pas que vous aurez presque toujours besoin de fournir une attribution \u00e0 l\u2019artiste. Vous pouvez \u00e9galement acheter des photos, des illustrations et d\u2019autres objets d\u2019art visuel de haute qualit\u00e9, libres de redevances, aupr\u00e8s d\u2019une entreprise comme&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.gettyimages.com\/\">Getty Images<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conseil-5-:-mettre-en-\u00e9vidence-votre-message-avec-les-polices-appropri\u00e9es\">Conseil 5 : Mettre en \u00e9vidence votre message avec les polices appropri\u00e9es<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une bonne typographie peut vraiment \u00e9lever votre conception, et elle peut faire la diff\u00e9rence entre les personnes lisant votre message avec facilit\u00e9 ou ayant besoin de plisser ou d\u2019\u00e9viter leurs yeux. Voici quelques conseils pour utiliser les polices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Less est plus :<\/strong>&nbsp;En r\u00e8gle g\u00e9n\u00e9rale, il est pr\u00e9f\u00e9rable de ne s\u2019en tenir qu\u2019\u00e0 deux polices diff\u00e9rentes dans n\u2019importe quelle conception, ce qui inclut les polices de poids diff\u00e9rents.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/create.microsoft.com\/_next\/image?url=https%3A%2F%2Fdsgrcdnblobprod5u3.azureedge.net%2Fcmsassets%2FGraphicDesign-05-Fonts.webp&amp;w=1920&amp;q=75\" alt=\"Exemple de conception avec une police unique utilis\u00e9e avec deux poids diff\u00e9rents.\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/designer.microsoft.com\/?templateId=0000af72-0023-0000-19cd-bb33865c1744\">Utiliser ce mod\u00e8le<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Combiner les diff\u00e9rentes polices de mani\u00e8re r\u00e9fl\u00e9chie<\/strong>: si vous envisagez d\u2019inclure plusieurs polices dans votre conception, il est pr\u00e9f\u00e9rable de coupler un&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.vectordiary.com\/fonts\/30-classic-fonts-every-designer-should-own\/\">police classique<\/a>&nbsp;avec un d\u00e9coratif. Parfois, deux classiques jouent bien ensemble, mais les choses peuvent devenir d\u00e9sordonn\u00e9e (et pas d\u2019une bonne fa\u00e7on) avec deux polices d\u00e9coratives dans le m\u00eame design.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/create.microsoft.com\/_next\/image?url=https%3A%2F%2Fdsgrcdnblobprod5u3.azureedge.net%2Fcmsassets%2FGraphicDesign-06-Fontfaces.webp&amp;w=1920&amp;q=75\" alt=\"Exemple de conception utilisant une police classique associ\u00e9e \u00e0 une police d\u00e9corative.\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/designer.microsoft.com\/?templateId=000073fd-001c-0000-657a-ca1ae3e47292\">Utiliser ce mod\u00e8le<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Max out \u00e0 trois tailles<\/strong>: \u00e9vitez d\u2019utiliser plus de trois tailles de police dans une conception (arr\u00eatez-vous \u00e0 deux si possible). Une bonne approche consiste \u00e0 utiliser la police la plus grande pour votre message main, la police de taille moyenne pour votre appel \u00e0 l\u2019action et \u00e0 r\u00e9server la plus petite taille pour ces d\u00e9tails suppl\u00e9mentaires et moins critiques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cr\u00e9er un contraste<\/strong>: Quel que soit le point sur lequel vos choix de police sont, ils ne signifieront rien si votre public ne peut pas les voir clairement par rapport \u00e0 leur arri\u00e8re-plan. C\u2019est important pour tout le monde, mais il est particuli\u00e8rement crucial que vos conceptions soient accessibles aux personnes malvoyantes ou daltoniennes. Plusieurs outils en ligne sont disponibles pour vous assurer que vous disposez d\u2019un contraste appropri\u00e9 et lisible entre les couleurs de premier plan et d\u2019arri\u00e8re-plan. Par exemple,&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/webaim.org\/resources\/contrastchecker\/\">V\u00e9rificateur de contraste de WebAIM<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/create.microsoft.com\/_next\/image?url=https%3A%2F%2Fdsgrcdnblobprod5u3.azureedge.net%2Fcmsassets%2FGraphicDesign-07-Contrast.webp&amp;w=1920&amp;q=75\" alt=\"Exemple de conception montrant les diff\u00e9rences entre un contraste d\u2019arri\u00e8re-plan m\u00e9diocre et un contraste efficace.\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conseil-6-:-simplifier,-simplifier,-simplifier\">Conseil 6 : Simplifier, simplifier, simplifier<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous avez presque termin\u00e9 la conception, v\u00e9rifiez s\u2019il y a quelque chose que vous pouvez emporter. C\u2019est vrai : asseyez-vous et voyez ce qui peut \u00eatre retir\u00e9 de la conception sans perdre le message ou l\u2019\u00e9motion qu\u2019il transmet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une bonne conception se r\u00e9sume souvent \u00e0 ce qui est&nbsp;<em>ne pas proc\u00e9der comme suit<\/em>&nbsp;l\u00e0, par opposition \u00e0 ce qui est. Le fait de laisser beaucoup d\u2019espace vide (n\u00e9gatif) dans votre conception aide l\u2019audience \u00e0 se concentrer sur le message important, car leur attention n\u2019est pas attir\u00e9e dans des directions diff\u00e9rentes.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/create.microsoft.com\/_next\/image?url=https%3A%2F%2Fdsgrcdnblobprod5u3.azureedge.net%2Fcmsassets%2FGraphicDesign-08-Simplify.webp&amp;w=1920&amp;q=75\" alt=\"Exemple de conception graphique extr\u00eamement simple mais efficace.\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le monde en ligne bruyant et \u00e0 la recherche d\u2019attention, propre, des conceptions simples cr\u00e9ent un endroit de repos pour votre public et peuvent r\u00e9ellement dessiner&nbsp;<em>more<\/em>&nbsp;l\u2019attention et \u00e9voquent des sentiments de calme, de confiance et de plaisir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conseil 1 : Conna\u00eetre votre public Pour que la conception graphique soit efficace, il est essentiel de concevoir pour votre&nbsp;Public&nbsp;et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[198],"tags":[84,55,72],"class_list":["post-3838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelle","tag-entreprise","tag-logo","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 conseils pour un design performant - Pixelly Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pixelly-design.ca\/Compagnie\/2024\/07\/06\/6-conseils-pour-un-design-performant\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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