{"id":3862,"date":"2024-07-06T17:01:00","date_gmt":"2024-07-06T21:01:00","guid":{"rendered":"https:\/\/pixelly-design.ca\/Compagnie\/?p=3862"},"modified":"2026-08-27T03:18:42","modified_gmt":"2026-08-27T07:18:42","slug":"3-questions-a-se-poser-avant-la-conception-dun-site-web","status":"publish","type":"post","link":"https:\/\/pixelly-design.ca\/Compagnie\/2024\/07\/06\/3-questions-a-se-poser-avant-la-conception-dun-site-web\/","title":{"rendered":"3 questions \u00e0 se poser avant la conception de site web"},"content":{"rendered":"\n

Vous avez l’intention de cr\u00e9er ou refondre votre site Internet et confier sa r\u00e9alisation \u00e0 une agence Web ?<\/p>\n\n\n\n

C’est une excellente d\u00e9cision !<\/p>\n\n\n\n

Toutefois, avant de vous lancer dans un tel projet, prenez le temps de r\u00e9fl\u00e9chir aux 3 questions suivantes :<\/p>\n\n\n\n

 1) Quelle est la strat\u00e9gie que je veux mettre en place ? <\/h2>\n\n\n\n

Cr\u00e9er un site Web sans d\u00e9finir de strat\u00e9gie au pr\u00e9alable, c’est comme donner des coups d’\u00e9p\u00e9e dans l’eau…<\/p>\n\n\n\n

\u00c7a ne sert \u00e0 rien !<\/p>\n\n\n\n

Pour bien d\u00e9finir votre strat\u00e9gie<\/a> et rendre votre site Web efficace, interrogez vous en premier lieu sur vos objectifs.<\/p>\n\n\n\n

Augmenter votre visibilit\u00e9 pour attirer de nouveaux prospects, vendre en ligne ou simplement am\u00e9liorer votre notori\u00e9t\u00e9 pour fid\u00e9liser votre client\u00e8le et recruter du personnel ? <\/p>\n\n\n\n

Peut-\u00eatre pour toutes ces raisons \u00e0 la fois ?<\/p>\n\n\n\n

Dans tous les cas, prenez le temps de d\u00e9finir le plus pr\u00e9cis\u00e9ment possible ce qui motive votre projet, quelle est sa finalit\u00e9, et dans quelle mesure il s’int\u00e8gre dans votre vision d’entreprise.<\/p>\n\n\n\n

Dans un deuxi\u00e8me temps, il est important de d\u00e9terminer les r\u00e9sultats que voulez atteindre avec votre site Web et comment vous comptez y arriver.<\/p>\n\n\n\n

Combien d’appels suppl\u00e9mentaires ou de formulaires compl\u00e9t\u00e9s souhaitez vous susciter par semaine,  par mois ?<\/p>\n\n\n\n

Cette question est primordiale pour vous aider \u00e0 d\u00e9finir vos priorit\u00e9s.<\/p>\n\n\n\n

Troisi\u00e8me \u00e9l\u00e9ment de r\u00e9flexion : quelle est votre client\u00e8le cible ? Avez-vous dress\u00e9 le portrait de votre client id\u00e9al (persona) ?<\/p>\n\n\n\n

Quels sont ses besoins, les difficult\u00e9s qu’il rencontre ? Quelle solution apportez vous \u00e0 ses probl\u00e8mes ?<\/p>\n\n\n\n

Quelles sont ses attentes, ses doutes, ses objections ?<\/p>\n\n\n\n

Finalement, comment votre site Web aidera-t-il votre client id\u00e9al \u00e0 passer \u00e0 l’action et acheter vos produits ou faire appel \u00e0 vos services? <\/p>\n\n\n\n

Voici un dernier point strat\u00e9gique \u00e0 ne pas n\u00e9gliger : connaissez vous votre concurrence ?<\/p>\n\n\n\n

Identifiez vos concurrents directs et indirects, sur votre territoire ou \u00e0 l\u2019ext\u00e9rieur de votre zone d’activit\u00e9, et observez leur pr\u00e9sence en ligne : quel est le point fort de leur site Web ? Quelles sont leurs faiblesses ?<\/p>\n\n\n\n

Voyez vous des opportunit\u00e9s, des lacunes chez votre concurrent que votre site Web pourrait combler ?<\/p>\n\n\n\n

 2) Quel contenu vais-je publier ? <\/h2>\n\n\n\n

En fonction de votre secteur d’activit\u00e9 et de vos objectifs, vous aurez besoin de d\u00e9terminer les types de contenus les plus efficaces et pertinents pour susciter l’int\u00e9r\u00eat de vos clients potentiels.<\/p>\n\n\n\n

–  Vous souhaitez publier des photos ?  <\/h3>\n\n\n\n

O\u00f9 allez-vous vous procurer des photos de qualit\u00e9 ?<\/p>\n\n\n\n

Aurez-vous \u00e0 pr\u00e9voir une s\u00e9ance photo chez un professionnel ou l’achat de photos libres de droit ?<\/p>\n\n\n\n

–  Vous ajoutez un module de blogue ?  <\/h3>\n\n\n\n

Savez-vous quels sont les sujets \u00e0 traiter, les mots-cl\u00e9s \u00e0 utiliser dans votre domaine ?<\/p>\n\n\n\n

Allez-vous r\u00e9diger vous-m\u00eame vos contenus texte ou d\u00e9l\u00e9guer la r\u00e9daction optimis\u00e9e?<\/p>\n\n\n\n

Toutes ces questions sont essentielles<\/p>\n\n\n\n

–  Vous aimeriez mettre des vid\u00e9os en ligne ? <\/p>\n\n\n\n

Peut-\u00eatre aurez-vous besoin de d\u00e9l\u00e9guer la <a rel=\u00a0\u00bbnofollow\u00a0\u00bb href=\u00a0\u00bbhttps:\/\/q14.plus\/blogue\/animation-video-et-marketing-numerique\/\u00a0\u00bb>cr\u00e9ation d’animation<\/a> ou le montage vid\u00e9o pour obtenir des r\u00e9sultats probants ?<\/p>\n\n\n\n

Fichiers audio, podcasts, livres num\u00e9riques, boutique en ligne, formulaires de contact, de soumission, r\u00e9servation de rendez-vous, formation en ligne, etc. sont autant de types de contenu \u00e0 pr\u00e9voir dans la future configuration de votre site Web afin de bien \u00e9valuer l\u2019ampleur du travail \u00e0 r\u00e9aliser.<\/p>\n\n\n\n

Un conseil : n’h\u00e9sitez pas \u00e0 faire la liste des sites Web qui vous inspirent pour vous donner des id\u00e9es de nouveaux contenus \u00e0 d\u00e9velopper !<\/p>\n\n\n\n

3) Comment vais-je m’y prendre concr\u00e8tement ? <\/h3>\n\n\n\n

Si vous partez de z\u00e9ro, voici quelques points essentiels sur lesquels vous ne devrez pas prendre de d\u00e9cision h\u00e2tive :<\/p>\n\n\n\n

– le choix d’un nom de domaine strat\u00e9gique,<\/p>\n\n\n\n

– la s\u00e9lection de l’h\u00e9bergeur Web,<\/p>\n\n\n\n

– la cr\u00e9ation du logo,<\/p>\n\n\n\n

– le choix du design appuy\u00e9 sur  un guide de normes graphiques,<\/p>\n\n\n\n

– le budget \u00e0 pr\u00e9voir pour le projet, incluant le\u00a0budget marketing\u00a0pour faire conna\u00eetre vos produits ou services,<\/p>\n\n\n\n

– l’\u00e9ch\u00e9ancier pour la livraison du site Web, \u00e0 d\u00e9terminer en fonction de vos contraintes r\u00e9elles,<\/p>\n\n\n\n

– la personne responsable du projet \u00e0 l’interne pour la conception du site Web, m\u00eame si la cr\u00e9ation en elle-m\u00eame est confi\u00e9e \u00e0 une agence de marketing num\u00e9rique,<\/p>\n\n\n\n

– la personne responsable de la mise \u00e0 jour et de la publication de nouveaux contenus, si vous projetez de les g\u00e9rer en interne.<\/p>\n\n\n\n

Dans tous les cas, si vous d\u00e9l\u00e9guez la cr\u00e9ation de votre site Web \u00e0 une agence, sachez qu’il est raisonnable de pr\u00e9voir un d\u00e9lai de 3 \u00e0 6 mois pour la livraison d’un site vitrine ou d’une boutique en ligne, selon sa taille.<\/p>\n\n\n\n

Vous l’aurez compris, la conception d’un site Web doit \u00eatre planifi\u00e9e et structur\u00e9e avant de s\u00e9lectionner un prestataire de service.<\/p>\n\n\n\n

Ce temps de r\u00e9flexion vous permettra de gagner du temps et de l’\u00e9nergie, mais surtout de cibler votre besoin r\u00e9el et ainsi d’\u00e9viter de vous \u00e9parpiller !<\/p>\n","protected":false},"excerpt":{"rendered":"

Vous avez l’intention de cr\u00e9er ou refondre votre site Internet et confier sa r\u00e9alisation \u00e0 une agence Web ? C’est […]<\/p>\n","protected":false},"author":1,"featured_media":3861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[198],"tags":[84,55,72],"class_list":["post-3862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelle","tag-entreprise","tag-logo","tag-marketing"],"yoast_head":"\n3 questions \u00e0 se poser avant la conception de site web - Pixelly Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pixelly-design.ca\/Compagnie\/2024\/07\/06\/3-questions-a-se-poser-avant-la-conception-dun-site-web\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 questions \u00e0 se poser avant la conception de site web - Pixelly Design\" \/>\n<meta property=\"og:description\" content=\"Vous avez l’intention de cr\u00e9er ou refondre votre site Internet et confier sa r\u00e9alisation \u00e0 une agence Web ? 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