{"id":3864,"date":"2024-07-06T17:01:58","date_gmt":"2024-07-06T21:01:58","guid":{"rendered":"https:\/\/pixelly-design.ca\/Compagnie\/?p=3864"},"modified":"2026-08-27T02:37:35","modified_gmt":"2026-08-27T06:37:35","slug":"3-bonnes-raisons-dajouter-un-blogue-a-votre-site-web","status":"publish","type":"post","link":"https:\/\/pixelly-design.ca\/Compagnie\/2024\/07\/06\/3-bonnes-raisons-dajouter-un-blogue-a-votre-site-web\/","title":{"rendered":"3 bonnes raisons d’ajouter un blogue \u00e0 votre site Web"},"content":{"rendered":"\n

Pensez-vous qu’il soit encore utile de cr\u00e9er un blogue sur son site Web en 2022 ? On pourrait croire qu’avec l’av\u00e8nement des r\u00e9seaux sociaux, de l’engouement pour la vid\u00e9o et du contenu rapide \u00e0 parcourir, le blogue devient superflu.<\/p>\n\n\n\n

Pourtant, il n’en est rien.<\/p>\n\n\n\n

Le blogue est bel et bien vivant !<\/p>\n\n\n\n

Et, \u00e0 l’heure o\u00f9 la concurrence se fait de plus en plus nombreuse sur internet, il s’agit d’une strat\u00e9gie efficace pour se d\u00e9marquer de vos concurrents, quel que soit votre secteur d’activit\u00e9.<\/p>\n\n\n\n

Voici 3 bonnes raisons d’ajouter un blogue \u00e0 votre site Web :<\/p>\n\n\n\n

1- Le blogue am\u00e9liore le r\u00e9f\u00e9rencement de votre site Web sur les moteurs de recherche <\/h2>\n\n\n\n

L’une des strat\u00e9gies de marketing num\u00e9rique<\/a> pour am\u00e9liorer le classement de son site Web dans la liste des r\u00e9sultats des moteurs de recherche (ce qu’on appelle le \u00ab\u00a0r\u00e9f\u00e9rencement\u00a0\u00bb) consiste \u00e0 publier du contenu sur son site.<\/p>\n\n\n\n

Publier du contenu, oui, mais pas n’importe comment !<\/p>\n\n\n\n

Pour optimiser le r\u00e9f\u00e9rencement organique \u00abnaturel\u00bb, soit sans publicit\u00e9 payante, de votre site Internet, l’id\u00e9al est d’ajouter une section blogue et d’y publier r\u00e9guli\u00e8rement des articles.<\/p>\n\n\n\n

En r\u00e9digeant des articles de qualit\u00e9 de 400 \u00e0 600 mots minimum, incluant les mots cl\u00e9s pertinents<\/a>, vous augmenterez vos chances de pouvoir vous positionner dans les premi\u00e8res pages des r\u00e9sultats de Google.<\/p>\n\n\n\n

La quantit\u00e9 des articles et la vari\u00e9t\u00e9 des sujets trait\u00e9s permet d’avoir plus de chances d’\u00eatre trouv\u00e9 sur le Web.<\/p>\n\n\n\n

Donc plus on a d’articles, plus on a des chances d’avoir des visiteurs ; et plus on a de trafic, mieux on est r\u00e9f\u00e9renc\u00e9 !<\/p>\n\n\n\n

D’autre part, plus on publie d’articles de blogue pertinents en coh\u00e9rence avec la th\u00e9matique sur son site Web, plus on gagne en notori\u00e9t\u00e9 sur les moteurs de recherche.<\/p>\n\n\n\n

L’une des questions qui se pose maintenant est : \u00e0 quelle fr\u00e9quence publier ?<\/p>\n\n\n\n

Une bonne pratique consiste \u00e0 publier un article de blogue par mois.<\/p>\n\n\n\n

Il vaut mieux en effet \u00eatre constant, avec un article de blogue par mois toute l’ann\u00e9e, plut\u00f4t que publier 5 articles d’un coup, puis plus rien pendant 6 mois.<\/p>\n\n\n\n

Pensez-y : si vous maintenez le rythme de publication d’un article par mois, cela signifie que dans 5 ans vous aurez ajout\u00e9 60 pages sur votre site Web !<\/p>\n\n\n\n

De plus, si vos articles deviennent une source de r\u00e9f\u00e9rence int\u00e9ressante pour vos visiteurs, que ceux-ci reviennent r\u00e9guli\u00e8rement ou qu’il vous citent sur la toile, cela peut vous donner \u00ab\u00a0des points suppl\u00e9mentaires\u00a0\u00bb au niveau de votre r\u00e9f\u00e9rencement naturel.<\/p>\n\n\n\n

Qu’en est-il des r\u00e9seaux sociaux ?<\/p>\n\n\n\n

Ne faites pas l’erreur de publier du contenu de qualit\u00e9 uniquement sur les r\u00e9seaux sociaux !<\/p>\n\n\n\n

Pourquoi ?<\/p>\n\n\n\n

Car premi\u00e8rement votre compte sur les m\u00e9dias sociaux ne vous appartient pas.<\/p>\n\n\n\n

Vous n’\u00eates pas \u00e0 l’abri de voir votre page bloqu\u00e9e ou ferm\u00e9e sans pr\u00e9avis. <\/p>\n\n\n\n

Deuxi\u00e8mement le contenu publi\u00e9 sur les r\u00e9seaux sociaux n’impacte pas le r\u00e9f\u00e9rencement organique<\/a> de votre site Web sur Google.<\/p>\n\n\n\n

L’id\u00e9al est d’adopter une strat\u00e9gie compl\u00e9mentaire : \u00eatre pr\u00e9sent sur les r\u00e9seaux sociaux, r\u00e9diger des articles de blogue et rediriger certaines publications vers des articles de blogue pour attirer des visiteurs !<\/p>\n\n\n\n

2-  Le blogue augmente votre cr\u00e9dibilit\u00e9 aupr\u00e8s de votre client\u00e8le cible  <\/h2>\n\n\n\n

Tous les professionnels du marketing vous le diront : le meilleur moyen de convertir un prospect en client est de gagner sa confiance.<\/p>\n\n\n\n

Une fois que votre prospect aura confiance en votre expertise et en votre capacit\u00e9 \u00e0 r\u00e9soudre son probl\u00e8me ou \u00e0 r\u00e9pondre \u00e0 son besoin, il aura envie de faire appel \u00e0 vos services.<\/p>\n\n\n\n

Or l’une des mani\u00e8res les plus efficaces sur le long terme est de d\u00e9montrer votre expertise \u00e0 travers des articles de blogue.<\/p>\n\n\n\n

\u00c0 nouveau, le blogue compl\u00e8te bien votre activit\u00e9 sur les r\u00e9seaux sociaux car les r\u00e9seaux sont le lieu id\u00e9al pour publier du contenu rapide \u00e0 lire ou regarder, alors que le blogue permet de proposer davantage de d\u00e9tails et d’informations utiles \u00e0 vos lecteurs.<\/p>\n\n\n\n

C’est \u00e9galement une excellente mani\u00e8re de vous d\u00e9marquer de vos concurrents !<\/p>\n\n\n\n

Enfin, n’oubliez pas d’installer un module d’infolettre pour partager vos articles de blogue de mani\u00e8re automatis\u00e9e<\/a> \u00e0 vos abonn\u00e9s afin qu’ils n’en ratent aucun. <\/p>\n\n\n\n

3- Le blogue rend votre site Internet dynamique <\/h2>\n\n\n\n

Dans l’esprit de vos prospects et clients, votre site Web est le reflet de votre entreprise.<\/p>\n\n\n\n

En effet, le site Web est tr\u00e8s souvent la premi\u00e8re image que l’on se fait d’une entreprise ou organisation.<\/p>\n\n\n\n

Or on sait qu’il vaut toujours mieux soigner sa premi\u00e8re impression !<\/p>\n\n\n\n

Cependant, dans la derni\u00e8re d\u00e9cennie la mani\u00e8re de consommer du contenu sur Internet a compl\u00e8tement chang\u00e9.<\/p>\n\n\n\n

Les internautes consid\u00e8rent dor\u00e9navant qu’une entreprise fiable et ayant du succ\u00e8s est une entreprise active, \u00e0 la fois sur les r\u00e9seaux sociaux mais aussi sur son propre site Internet.<\/p>\n\n\n\n

Ajouter un module de blogue sur votre site Web offre la possibilit\u00e9 de mettre en avant, sur la page d’accueil du site, vos articles les plus r\u00e9cents.<\/p>\n\n\n\n

Cela rend votre site Internet plus dynamique, ce qui est encore un avantage face \u00e0 la concurrence !<\/p>\n\n\n\n

Les nouveaux articles de blogue cr\u00e9ent de la nouveaut\u00e9 pour le visiteur qui a envie de revenir consulter le site, voire s’abonner \u00e0 l’infolettre.<\/p>\n\n\n\n

Cette activit\u00e9 r\u00e9currente signale alors \u00e0 Google que le site est int\u00e9ressant, ce qui augmente ses chances d’\u00eatre mieux class\u00e9.<\/p>\n\n\n\n

R\u00e9f\u00e9rencement naturel, visibilit\u00e9, cr\u00e9dibilit\u00e9, image de marque : ajouter un blogue \u00e0 votre site Web ne comporte que des avantages pour votre activit\u00e9 !<\/p>\n","protected":false},"excerpt":{"rendered":"

Pensez-vous qu’il soit encore utile de cr\u00e9er un blogue sur son site Web en 2022 ? On pourrait croire qu’avec […]<\/p>\n","protected":false},"author":1,"featured_media":3866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[198],"tags":[84,55,72],"class_list":["post-3864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelle","tag-entreprise","tag-logo","tag-marketing"],"yoast_head":"\n3 bonnes raisons d'ajouter un blogue \u00e0 votre site Web - Pixelly Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pixelly-design.ca\/Compagnie\/2024\/07\/06\/3-bonnes-raisons-dajouter-un-blogue-a-votre-site-web\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 bonnes raisons d'ajouter un blogue \u00e0 votre site Web - Pixelly Design\" \/>\n<meta property=\"og:description\" content=\"Pensez-vous qu’il soit encore utile de cr\u00e9er un blogue sur son site Web en 2022 ? 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