{"id":3902,"date":"2024-07-06T19:31:18","date_gmt":"2024-07-06T23:31:18","guid":{"rendered":"https:\/\/pixelly-design.ca\/Compagnie\/?p=3902"},"modified":"2026-08-27T02:25:56","modified_gmt":"2026-08-27T06:25:56","slug":"web-design-et-e-commerce-5-facons-de-reussir-votre-site-web","status":"publish","type":"post","link":"https:\/\/pixelly-design.ca\/Compagnie\/2024\/07\/06\/web-design-et-e-commerce-5-facons-de-reussir-votre-site-web\/","title":{"rendered":"Design web et e-commerce: 5 fa\u00e7ons de r\u00e9ussir votre site web"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Notre vie est bien remplie, avec une tonne de responsabilit\u00e9s, des interactions sociales, des \u00e9v\u00e9nements culturels, le travail et les courses \u00e0 faire. Vous ne serez pas surpris d\u2019apprendre que le d\u00e9veloppement technologique en 2018 vise \u00e0 vous faciliter la vie toujours un peu plus. \u00c0 cela s\u2019ajoute un fait, le commerce en ligne est un march\u00e9 qui ne cesse de cro\u00eetre.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le commerce \u00e9lectronique \u00e9volue rapidement, d\u2019ailleurs, il est crucial pour une entreprise de disposer d\u2019un&nbsp;<a href=\"https:\/\/hellodarwin.com\/fr\/blogue\/quest-ce-quun-site-ecommerce\">site e-commerce<\/a>&nbsp;pour esp\u00e9rer rester sur le march\u00e9. Si vous cherchez un moyen de concevoir un site web assez design pour atteindre son plein potentiel, alors lisez l\u2019article qui suit!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conception de sites web e-commerce: 5&nbsp;fa\u00e7ons de r\u00e9ussir votre site web&nbsp;<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. S\u00e9lectionner les bonnes photos et vid\u00e9os<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">De mani\u00e8re \u00e9vidente, les achats en ligne cr\u00e9ent une certaine distance entre le client et le produit. Par cons\u00e9quent, l&rsquo;utilisation des \u00e9l\u00e9ments visuels aide \u00e0 combler cette lacune, offrant plus de d\u00e9tails pour aider le client \u00e0 faire le bon choix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous commercialisez des produits, il est crucial pour le client d\u2019avoir acc\u00e8s \u00e0 une multitude d\u2019informations visuelles,&nbsp;<\/strong>d\u2019o\u00f9 l\u2019int\u00e9r\u00eat de mettre en place une bonne strat\u00e9gie d&rsquo;achat qui aidera les visiteurs de votre site \u00e0 avoir le meilleur aper\u00e7u de vos produits.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/hellodarwin.com\/fr\/blogue\/6-raisons-video-avenir-publicite-web\">La vid\u00e9o en haute r\u00e9solution<\/a>&nbsp;est une excellente option si vous proposez des produits qui requi\u00e8rent une d\u00e9monstration ou davantage d\u2019instructions.<\/strong>&nbsp;En outre, la vid\u00e9o peut offrir une perspective visuelle difficile \u00e0 obtenir avec une photo. Une autre recommandation serait d\u2019utiliser les GIFs et les vid\u00e9os \u00e0 360 degr\u00e9s pour d\u00e9montrer les diverses fonctionnalit\u00e9s d\u2019un produit donn\u00e9. L\u2019utilisation de vid\u00e9os int\u00e9gr\u00e9es est en forte croissance et devient un aspect tr\u00e8s recherch\u00e9 par les clients du e-commerce.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Les achats sur les m\u00e9dias sociaux&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nul ne peut ignorer l\u2019impact qu\u2019ont les m\u00e9dias sociaux sur notre vie. Les plateformes comme Instagram et Pinterest sont parfaites pour mettre en avant l\u2019aspect visuel d\u2019un produit. D&rsquo;ailleurs, elles sont&nbsp;tr\u00e8s utilis\u00e9es par les marques. Comme les consommateurs passent \u00e9norm\u00e9ment de temps sur ces plateformes, il est \u00e9vident que les entreprises n\u2019h\u00e9sitent pas \u00e0 investir un maximum pour y placer leurs produits.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ainsi, il n\u2019est plus rare de voir des internautes faire des achats sur Instagram.&nbsp;<strong>D\u2019ailleurs, le r\u00e9seau social a mis en place un syst\u00e8me vous permettant d\u2019acheter des items port\u00e9s par une personne, simplement en cliquant sur sa photo.&nbsp;<\/strong>Et m\u00eame s\u2019il est impossible d\u2019identifier l\u2019item en question, il vous sera toujours possible d\u2019acc\u00e9der au site web de la marque de ce&nbsp;produit.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les possibilit\u00e9s des m\u00e9dias sociaux sont infinies. Pour rendre leurs produits encore plus attrayants, certaines marques n\u2019h\u00e9sitent pas \u00e0 utiliser les photos des clients ayant fait leurs achats sur leur site. Vous l\u2019aurez compris, Instagram offre de belles possibilit\u00e9s \u00e0 votre marque pour attirer l\u2019attention du public. Alors, saisissez cette chance et soyez cr\u00e9atifs, car ceci est une forme de publicit\u00e9 gratuite qui m\u00e9rite d\u2019\u00eatre utilis\u00e9e.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez un projet de site web e-commerce?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/hellodarwin.com\/fr\/contact\">Contactez-nous<\/a>&nbsp;pour \u00eatre mis en relation avec des fournisseurs certifi\u00e9s!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Utilisation de la recherche vocale en e-commerce<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nous avons souvent parl\u00e9 de recherche vocale dans nos articles, notamment dans&nbsp;<a href=\"https:\/\/hellodarwin.com\/fr\/blogue\/seo-2018-site-web\">les tendances \u00e0 surveiller en 2018<\/a>. Comme la recherche vocale sur les mobiles, les tablettes et les smarthomes est utilis\u00e9e par environ 40% de la population, Google a adapt\u00e9 ses algorithmes en fonction.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>L\u2019avantage de&nbsp;la recherche vocale est que les personnes ont tendance \u00e0 structurer leurs requ\u00eates en questions compl\u00e8tes.<\/strong>&nbsp;Par cons\u00e9quent, il est important pour les concepteurs et les d\u00e9veloppeurs web de s\u2019adapter \u00e0 cet aspect.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, votre entreprise commercialise des v\u00eatements d\u2019ext\u00e9rieur et un client demande \u00e0&nbsp;son smartphone \u00ab Ok Google! Quels sont les meilleurs v\u00eatements d&rsquo;ext\u00e9rieur pour mon prochain voyage de camping? \u00bb Vous devez vous assurez que votre site e-commerce para\u00eetra bien dans les r\u00e9sultats.&nbsp;<strong>La t\u00e2che pourrait \u00eatre d\u2019autant plus ardue si votre entreprise vient de d\u00e9marrer, d\u2019o\u00f9 l\u2019importance d\u2019int\u00e9grer un langage familier \u00e0 votre site web, pour esp\u00e9rer \u00eatre plac\u00e9 au plus haut des r\u00e9sultats de Google.&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aussi, assurez-vous de faire un maximum de recherche de mots-cl\u00e9s, mais ne comptez pas uniquement l\u00e0-dessus pour promouvoir votre contenu. Un contenu bien r\u00e9dig\u00e9 qui saura r\u00e9pondre aux besoins des utilisateurs est indispensable pour bien d\u00e9marrer votre activit\u00e9 en ligne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Concevoir un site de e-commerce mobile-friendly<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Il s\u2019agit l\u00e0 d\u2019un autre point souvent abord\u00e9 dans nos articles et pour de bonnes raisons ! Aujourd\u2019hui, il est imp\u00e9ratif pour un site web de disposer d\u2019une version adapt\u00e9e aux mobiles. D\u2019ailleurs, ceci est particuli\u00e8rement vrai pour les sites de commerce \u00e9lectronique.&nbsp;<strong>Un site e-commerce doit \u00eatre con\u00e7u selon les pr\u00e9ceptes de<a href=\"https:\/\/hellodarwin.com\/fr\/blogue\/ux-10-facons-ameliorer-user-experience-site-web\">&nbsp;l\u2019exp\u00e9rience utilisateur (UX)<\/a>, en prenant en compte l\u2019ergonomie, l\u2019intuitivit\u00e9 et l\u2019accessibilit\u00e9.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame si votre site web ne dispose pas d\u2019une application pour les mobiles et tablettes, il est n\u00e9cessaire que d\u2019autres aspects comme le temps de chargement soient incorpor\u00e9s dans la navigation mobile. Dites-vous bien qu\u2019il peut \u00eatre tr\u00e8s stressant pour un client d\u2019entrer les informations de sa carte de cr\u00e9dit et que le site web met plus de trois minutes \u00e0 charger. De plus, votre site doit \u00eatre compatible avec tous les navigateurs pour assurer au consommateur des achats faits en toute confiance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Utiliser des mod\u00e8les pr\u00e9d\u00e9finis<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vous utilisez un mod\u00e8le pr\u00e9d\u00e9fini pour votre site? Pas d\u2019inqui\u00e9tude, votre entreprise ne manque pas de cr\u00e9ativit\u00e9 pour autant, bien au contraire! Comme vous avez pu le constater, de nombreux sites de commerce \u00e9lectronique disposent d\u2019un design similaire, notamment en ce qui concerne les versions mobiles. La raison est simple: ces mod\u00e8les sont fiables et disposent d\u2019une bonne exp\u00e9rience utilisateur.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>En 2014, Google a lanc\u00e9 \u00ab\u00a0Material Design\u00a0\u00bb, un outil cr\u00e9\u00e9 pour faciliter la conception des applications pour Android.&nbsp;<\/strong>Cette application est dot\u00e9e d\u2019une grande fiabilit\u00e9 et s\u2019adapte aux besoins de chaque entreprise. Depuis la cr\u00e9ation de \u00ab\u00a0Material Design\u00a0\u00bb, d\u2019autres sites ont appliqu\u00e9 le m\u00eame principe en offrant des plateformes design et pratiques aux sites de commerce \u00e9lectronique.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Notre vie est bien remplie, avec une tonne de responsabilit\u00e9s, des interactions sociales, des \u00e9v\u00e9nements culturels, le travail et les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[198],"tags":[84,55,72],"class_list":["post-3902","post","type-post","status-publish","format-standard","hentry","category-nouvelle","tag-entreprise","tag-logo","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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