{"id":3910,"date":"2024-07-06T19:41:14","date_gmt":"2024-07-06T23:41:14","guid":{"rendered":"https:\/\/pixelly-design.ca\/Compagnie\/?p=3910"},"modified":"2026-08-27T02:23:09","modified_gmt":"2026-08-27T06:23:09","slug":"pourquoi-refaire-votre-site-web","status":"publish","type":"post","link":"https:\/\/pixelly-design.ca\/Compagnie\/2024\/07\/06\/pourquoi-refaire-votre-site-web\/","title":{"rendered":"Pourquoi faire une refonte de site web"},"content":{"rendered":"\n

Le monde du Web \u00e9volue \u00e0 une vitesse bien plus \u00e9lev\u00e9e que tous les autres domaines. On peut m\u00eame dire que les technologies Internet ne cessent jamais de changer\u2009! Un site vivant dans cet Internet en perp\u00e9tuelle \u00e9volution risque de vieillir rapidement et de ne plus \u00eatre en phase avec son environnement et ses utilisateurs.<\/strong><\/p>\n\n\n\n

Voyons ensemble les 5 grandes questions \u00e0 vous poser pour d\u00e9cider si vous devez pr\u00e9voir la refonte de votre site Web.<\/p>\n\n\n\n

Votre site internet est-il adapt\u00e9 aux supports mobiles\u2009?<\/strong><\/h3>\n\n\n\n

Il y a quelque temps, il \u00e9tait courant de cr\u00e9er une version mobile de son site Web en parall\u00e8le de la version \u00ab\u2009normale\u2009\u00bb. Aujourd\u2019hui, cette tendance est abandonn\u00e9e au profit de la technologie dite \u00ab\u2009responsive design<\/strong>\u2009\u00bb, qui consiste \u00e0 avoir un seul site qui s\u2019adapte au support sur lequel il est affich\u00e9 (PC, smartphone, tablette\u2026).<\/p>\n\n\n\n

Les internautes d\u00e9laissent de plus en plus leurs ordinateurs traditionnels pour des appareils tactiles avec des \u00e9crans plus petits. Si vous ne voulez pas qu\u2019ils fuient devant un site qui ne s\u2019affiche pas correctement ou dont la navigation est compliqu\u00e9e, pensez \u00e0 passer au \u00ab\u2009responsive design\u2009\u00bb.<\/p>\n\n\n\n

Mais il est difficile de rendre compatible un site d\u00e9j\u00e0 ancien donc, dans ce cas, la refonte est conseill\u00e9e.<\/p>\n\n\n\n

Son design est-il toujours dans le coup\u2009?<\/strong><\/h4>\n\n\n\n

Internet suit des tendances<\/strong> surtout dans le domaine visuel, et si votre site ne suit pas les m\u00eames tendances, il sera vite d\u00e9laiss\u00e9 par les internautes et par les moteurs de recherche.<\/p>\n\n\n\n

Des \u00e9tudes ont montr\u00e9 que les utilisateurs faisaient plus confiance \u00e0 un site moderne (et donc \u00e0 la marque ou la soci\u00e9t\u00e9 qu\u2019il repr\u00e9sente) qu\u2019\u00e0 un site \u00ab\u2009d\u00e9mod\u00e9\u2009\u00bb. L\u2019impact peut alors \u00eatre tr\u00e8s fort sur le nombre de visiteurs et surtout, sur le taux de conversions de ceux-ci en clients potentiels.<\/p>\n\n\n\n

Outre l\u2019aspect visuel, le design joue une grande part dans l\u2019ergonomie et la facilit\u00e9 de navigation au sein du site. Cela s\u2019appelle l\u2019exp\u00e9rience utilisateur<\/strong> et cette notion est devenue extr\u00eamement importante dans le succ\u00e8s d\u2019un site Web moderne.<\/p>\n\n\n\n

Votre entreprise a-t-elle chang\u00e9 d\u2019identit\u00e9 visuelle\u2009?<\/strong><\/h4>\n\n\n\n

Cette question peut sembler saugrenue, car il para\u00eet \u00e9vident que si l\u2019identit\u00e9 visuelle de l\u2019entreprise change, le site Web, qui en est la vitrine<\/strong>, doit \u00e9galement \u00e9voluer!<\/p>\n\n\n\n

Oui, mais attention justement \u00e0 ce point : Si les transformations sont trop nombreuses, vous risquez de perturber vos visiteurs et clients habituels. Il faudra donc veiller \u00e0 introduire votre nouvelle image sans pour autant r\u00e9volutionner la structure de navigation ou les fonctionnalit\u00e9s du site.<\/p>\n\n\n\n

Si vous avez d\u00e9j\u00e0 un site moderne et correctement d\u00e9velopp\u00e9, ce changement d\u2019apparence ne devrait pas vous entra\u00eener dans des modifications et des d\u00e9penses trop importantes.<\/p>\n\n\n\n

Par contre, si cela n\u00e9cessite des heures de programmation et de param\u00e9trage, vous devriez peut-\u00eatre envisager une refonte compl\u00e8te afin de le rendre facilement modifiable par la suite.<\/p>\n\n\n\n

Le nombre de visiteurs sur le site web ne correspond pas \u00e0 vos attentes\u2009?<\/strong><\/h3>\n\n\n\n

Beaucoup de sites cr\u00e9\u00e9s il y a quelques ann\u00e9es ont subi une baisse du nombre de leurs visiteurs et de leur classement sur les moteurs de recherche<\/strong>. Cette baisse a plusieurs causes, dont la principale est l\u2019\u00e9volution de ces fameux moteurs de recherche.<\/p>\n\n\n\n

En effet, les crit\u00e8res qui permettent aujourd\u2019hui de classer un site sont tr\u00e8s diff\u00e9rents des crit\u00e8res qui \u00e9taient appliqu\u00e9s il y a un an. Pour pouvoir rester en t\u00eate des classements et donc recevoir plus de visiteurs, il faut adapter son site Web aux algorithmes de classements.<\/p>\n\n\n\n

Ceux-ci ont besoin de plus que quelques pages de contenu pour bien classer un site. Il leur faut \u00e9galement du contenu structur\u00e9, optimis\u00e9 et qui soit mis \u00e0 jour r\u00e9guli\u00e8rement.<\/p>\n\n\n\n

Les temps de chargements et de navigation du site web sont trop longs\u2009?<\/strong><\/h3>\n\n\n\n

Le Web \u00e9volue rapidement et plus votre site sera ancien, plus il risque d\u2019\u00eatre bas\u00e9 sur des technologies qui ne sont plus optimis\u00e9es pour les nouveaux supports, les nouveaux navigateurs, les nouveaux moyens de communication. Ses \u00e9l\u00e9ments peuvent entra\u00eener de mauvaises performances<\/strong> lors de l\u2019affichage des pages et du chargement du contenu.<\/p>\n\n\n\n

De plus, s\u2019il est mal g\u00e9r\u00e9, l\u2019affichage multisupport peut p\u00e9naliser les temps de r\u00e9ponse lorsque le site tente de s\u2019adapter \u00e0 l\u2019appareil sur lequel il est charg\u00e9.<\/p>\n\n\n\n

Cette notion de performance est fondamentale, car si elle n\u2019est pas au rendez-vous, cela nuira \u00e0 l\u2019exp\u00e9rience utilisateur et aura un impact non n\u00e9gligeable sur le classement du site par les moteurs de recherche, qui prennent ce crit\u00e8re de performance en compte.<\/p>\n\n\n\n

En conclusion<\/strong>, si la r\u00e9ponse \u00e0 l\u2019une de ses questions est positive, vous devriez certainement envisager de refaire votre site Internet.<\/p>\n\n\n\n

Un site moderne, performant, pens\u00e9 pour l\u2019exp\u00e9rience utilisateur, les mobiles et optimis\u00e9 pour le classement par les moteurs de recherche, vous apportera immanquablement un retour sur investissement par rapport au co\u00fbt de cette refonte.<\/p>\n\n\n\n

Mais, gardez bien en t\u00eate que votre nouveau site Web devra vivre et \u00e9voluer au m\u00eame rythme que son environnement.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le monde du Web \u00e9volue \u00e0 une vitesse bien plus \u00e9lev\u00e9e que tous les autres domaines. On peut m\u00eame dire […]<\/p>\n","protected":false},"author":1,"featured_media":3911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[198],"tags":[84,55,72],"class_list":["post-3910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelle","tag-entreprise","tag-logo","tag-marketing"],"yoast_head":"\nPourquoi faire une refonte de site web - Pixelly Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pixelly-design.ca\/Compagnie\/2024\/07\/06\/pourquoi-refaire-votre-site-web\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi faire une refonte de site web - Pixelly Design\" \/>\n<meta property=\"og:description\" content=\"Le monde du Web \u00e9volue \u00e0 une vitesse bien plus \u00e9lev\u00e9e que tous les autres domaines. 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