{"id":3913,"date":"2024-07-06T19:41:48","date_gmt":"2024-07-06T23:41:48","guid":{"rendered":"https:\/\/pixelly-design.ca\/Compagnie\/?p=3913"},"modified":"2026-08-27T02:22:25","modified_gmt":"2026-08-27T06:22:25","slug":"une-image-vaut-mille-mots-est-ce-que-vos-images-valent-mille-mots","status":"publish","type":"post","link":"https:\/\/pixelly-design.ca\/Compagnie\/2024\/07\/06\/une-image-vaut-mille-mots-est-ce-que-vos-images-valent-mille-mots\/","title":{"rendered":"Est-ce que vos images valent mille mots?"},"content":{"rendered":"\n

Je crois sinc\u00e8rement qu\u2019une belle photo professionnelle peut faire des miracles pour votre compagnie! Dans ma vie, j\u2019ai eu, \u00e0 plusieurs reprises, la preuve qu\u2019une photo peut faire la diff\u00e9rence entre vendre ou ne pas vendre.<\/strong><\/p>\n\n\n\n

Je me pr\u00e9sente, V\u00e9ronique B\u00e9gin photographe et formatrice du Studio de Formation en photographie, o\u00f9 on enseigne la photo pour d\u00e9butants et professionnels. Fond\u00e9s en 2009, nous sommes toujours rest\u00e9s une PME, avec une secr\u00e9taire et 4 formateurs qualifi\u00e9s\/photographes professionnels, pour un service plus personnel, et humain.<\/p>\n\n\n\n

Maintenant demandez-vous : est-ce-que je fais faire mes photos ou je les fais moi-m\u00eame. Ha! Voil\u00e0 la question!<\/p>\n\n\n\n

Peu importe votre r\u00e9ponse, nous pouvons vous aider.<\/p>\n\n\n\n

Notre service est tr\u00e8s personnalis\u00e9. Que ce soit pour cr\u00e9er des photos de vos produits, pour installer votre nouvel \u00e9quipement, pour monter un studio de photo \u00e0 vos bureaux, pour embellir les photos de votre site internet, pour corriger les photos d\u00e9j\u00e0 prises, ou pour photographier votre \u00e9quipe, vos bureaux ou un \u00e9v\u00e9nement, nous pouvons vous aider. Nous pouvons faire tout \u00e7a et m\u00eame vous montrer \u00e0 le faire vous-m\u00eame.<\/p>\n\n\n\n

Voici les meilleures astuces pour r\u00e9ussir la photo de produit<\/strong><\/h2>\n\n\n\n

De nos jours, il n\u2019est pas n\u00e9cessaire d\u2019investir dans un \u00e9quipement on\u00e9reux pour r\u00e9aliser des photos de produits d\u2019excellente qualit\u00e9. Voici les cinq \u00e9l\u00e9ments cl\u00e9s qui vous permettront de r\u00e9aliser des images de qualit\u00e9 professionnelle pour votre site Web :<\/p>\n\n\n\n

    \n
  • l\u2019appareil photo;<\/li>\n\n\n\n
  • la configuration du studio;<\/li>\n\n\n\n
  • l\u2019\u00e9clairage;<\/li>\n\n\n\n
  • l\u2019arrangement du produit;<\/li>\n\n\n\n
  • la postproduction.<\/li>\n<\/ul>\n\n\n\n

    1. L\u2019appareil photo<\/strong><\/h3>\n\n\n\n

    Aujourd\u2019hui, tout le monde poss\u00e8de un appareil photo, qu\u2019il s\u2019agisse de celui int\u00e9gr\u00e9 \u00e0 votre t\u00e9l\u00e9phone intelligent, d\u2019un vieil appareil automatique ou d\u2019une solution plus perfectionn\u00e9e. Inutile de poss\u00e9der le top du top des appareils pour r\u00e9aliser de belles photos. Optez au minimum pour un appareil photo permettant de r\u00e9gler manuellement l\u2019exposition et l\u2019ouverture.<\/p>\n\n\n\n

    2. La configuration du studio<\/strong><\/h3>\n\n\n\n

    Pour cr\u00e9er votre studio photo, il est important de choisir une pi\u00e8ce offrant un espace suffisant pour pouvoir installer un fond blanc et pour pouvoir vous d\u00e9placer ais\u00e9ment afin de photographier votre produit sous tous les angles. Votre salon ou n\u2019importe quelle autre pi\u00e8ce conviendront parfaitement.<\/p>\n\n\n\n

    Toutefois, si vous devez organiser r\u00e9guli\u00e8rement des s\u00e9ances photo, nous vous recommandons plut\u00f4t d\u2019installer votre studio dans une pi\u00e8ce d\u00e9di\u00e9e. En effet, le montage et le d\u00e9montage de l’\u00e9quipement \u00e0 chaque session, peut prendre du temps. Il sera \u00e9galement plus facile d\u2019obtenir des r\u00e9sultats uniformes si vous travaillez dans un studio fixe.<\/p>\n\n\n\n

    Pour r\u00e9aliser votre propre studio, il vous suffit d\u2019une pi\u00e8ce, d\u2019une table, d\u2019un grand rouleau de papier blanc pour cr\u00e9er votre fond et d\u2019un rouleau de ruban adh\u00e9sif pour fixer votre papier. Si vos sujets sont stables comme des objets, vous devez vous procurer un tr\u00e9pied et des lampes continues ou des flashs. Si vos sujets sont des humains, vous n\u2019avez pas besoin d\u2019un tr\u00e9pied et vous devez utiliser absolument des flashs.<\/p>\n\n\n\n

    3. L\u2019\u00e9clairage de la pi\u00e8ce et du produit<\/strong><\/h4>\n\n\n\n

    L\u2019\u00e9clairage est \u00e9galement un des crit\u00e8res les plus importants de la photographie de produits. Sans un \u00e9clairage adapt\u00e9, vos images ne seront pas repr\u00e9sentatives de vos produits. Diff\u00e9rentes techniques d\u2019\u00e9clairage peuvent \u00eatre utilis\u00e9es pour r\u00e9aliser des photographies de produit au format num\u00e9rique, notamment l\u2019\u00e9clairage continu ou le flash. Le point essentiel \u00e0 retenir est d\u2019\u00e9viter de m\u00e9langer les diff\u00e9rents types d\u2019\u00e9clairage. De cette fa\u00e7on, vous obtiendrez des images plus r\u00e9alistes de vos produits.<\/p>\n\n\n\n

    Si votre budget est limit\u00e9, nous vous conseillons d\u2019utiliser la lumi\u00e8re naturelle provenant d\u2019une fen\u00eatre de votre studio photo et des r\u00e9flecteurs. Sachez toutefois que cette option a ses limites, notamment en soir\u00e9e, et qu\u2019il sera plus difficile d\u2019obtenir des r\u00e9sultats homog\u00e8nes sur la dur\u00e9e. Nous vous recommandons d\u2019investir en priorit\u00e9 dans l\u2019\u00e9clairage. Deux ou trois sources de lumi\u00e8re suffiront amplement et vous constaterez imm\u00e9diatement la diff\u00e9rence.<\/p>\n\n\n\n

    4. L\u2019arrangement du produit<\/strong><\/h4>\n\n\n\n

    Afin d\u2019obtenir de bons r\u00e9sultats et de r\u00e9duire le temps pass\u00e9 en postproduction, nous vous conseillons de pr\u00e9parer soigneusement vos articles avant de commencer votre s\u00e9ance photo. Voici quelques conseils utiles :<\/p>\n\n\n\n

      \n
    • R\u00e9parez les \u00e9ventuelles imperfections telles que les t\u00e2ches ou les boutons manquants.<\/li>\n\n\n\n
    • Retirez les emballages, autocollants et \u00e9tiquettes et enlevez toute trace de poussi\u00e8re.<\/li>\n\n\n\n
    • Utilisez un fer \u00e0 vapeur pour d\u00e9froisser vos textiles et \u00e9liminer les plis.<\/li>\n\n\n\n
    • Montrez la forme exacte de votre article : dans le cas d\u2019un article de pr\u00eat-\u00e0-porter, utilisez un mannequin afin que le ou la client(e) puisse visualiser la coupe du v\u00eatement. Pour les chaussures, vous pouvez les remplir de papier ou de tissu, ou encore utiliser du fil dentaire pour maintenir les lani\u00e8res des sandales ou des chaussures \u00e0 talon comme si elles \u00e9taient port\u00e9es.<\/li>\n<\/ul>\n\n\n\n

      5. La postproduction<\/strong><\/h4>\n\n\n\n

      Lors de cette derni\u00e8re \u00e9tape, vos photos de produits devront \u00eatre retouch\u00e9es par vous en suivant les cours de traitement d\u2019image Lightroom et\/ou Photoshop ou par moi, V\u00e9ronique B\u00e9gin. Vous devez au minimum vous assurer que la couleur du produit est fid\u00e8le \u00e0 la r\u00e9alit\u00e9.<\/p>\n\n\n\n

      Nous vous conseillons \u00e9galement de cr\u00e9er un guide de style pour chaque cat\u00e9gorie de produits afin que vos images soient toujours travaill\u00e9es de la m\u00eame mani\u00e8re. Veillez \u00e9galement \u00e0 respecter les standards visuels de la vente en ligne. Cr\u00e9ez votre propre guide de style en d\u00e9finissant vous-m\u00eame les caract\u00e9ristiques suivantes pour vos images de produit :<\/p>\n\n\n\n

        \n
      • Taille de l\u2019image<\/li>\n\n\n\n
      • Marge (haut, bas, gauche, droite)<\/li>\n\n\n\n
      • Alignement (haut, centr\u00e9, bas)<\/li>\n\n\n\n
      • Couleur de fond<\/li>\n\n\n\n
      • Ombrage<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

        Je crois sinc\u00e8rement qu\u2019une belle photo professionnelle peut faire des miracles pour votre compagnie! Dans ma vie, j\u2019ai eu, \u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":1400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[198],"tags":[84,55,72],"class_list":["post-3913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelle","tag-entreprise","tag-logo","tag-marketing"],"yoast_head":"\nEst-ce que vos images valent mille mots? - Pixelly Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pixelly-design.ca\/Compagnie\/2024\/07\/06\/une-image-vaut-mille-mots-est-ce-que-vos-images-valent-mille-mots\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Est-ce que vos images valent mille mots? - Pixelly Design\" \/>\n<meta property=\"og:description\" content=\"Je crois sinc\u00e8rement qu\u2019une belle photo professionnelle peut faire des miracles pour votre compagnie! 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