{"id":3939,"date":"2024-07-06T20:27:08","date_gmt":"2024-07-07T00:27:08","guid":{"rendered":"https:\/\/pixelly-design.ca\/Compagnie\/?p=3939"},"modified":"2026-08-26T22:28:40","modified_gmt":"2026-08-27T02:28:40","slug":"guide-de-prix-des-services-de-marketing-web","status":"publish","type":"post","link":"https:\/\/pixelly-design.ca\/Compagnie\/2024\/07\/06\/guide-de-prix-des-services-de-marketing-web\/","title":{"rendered":"Guide de prix des services de marketing web"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Le marketing est un \u00e9l\u00e9ment essentiel au succ\u00e8s d&rsquo;une entreprise. De nos jours il faut cultiver son image de marque, d\u00e9velopper sa pr\u00e9sence sur internet et trouver des moyens originaux de promouvoir nos services. Toutes ces t\u00e2ches requierent une certaine expertise qui n&rsquo;est pas \u00e0 la port\u00e9e de toutes les compagnies, particuli\u00e8rement les PME qui pr\u00e9f\u00e8rent consacrer leurs efforts \u00e0 d&rsquo;autres priorit\u00e9s.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voil\u00e0 qu&rsquo;interviennent des fournisseurs offrant ces services, que ce soit des agences, des travailleurs autonomes ou des petites entreprises de marketing. Ces personnes peuvent mettre \u00e0 profit leurs connaissances pour faire avancer l&rsquo;entreprise avec laquelle elles collaborent.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais combien doit-on s&rsquo;attendre \u00e0 payer pour des services de marketing web et autres services connexes pouvant \u00eatre utiles pour une entreprise? Nous avons rassembl\u00e9 toutes les informations par rapport aux prix moyens associ\u00e9s \u00e0 ces t\u00e2ches.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Voici notre guide de prix des services de marketing web et autres services aux entreprises<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Les prix du r\u00e9f\u00e9rencement naturel\/organique (SEO)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le r\u00e9f\u00e9rencement naturel est une partie int\u00e9grante de toute strat\u00e9gie de marketing web. Lorsque bien fait, le r\u00e9f\u00e9rencement permet d&rsquo;obtenir des r\u00e9sultats \u00e0 long terme. Cette expression englobe plusieurs choses, dont le fait d&rsquo;avoir des articles de blogue, et surtout, d&rsquo;avoir recours \u00e0 des pratiques qui favorisent le&nbsp;<a href=\"https:\/\/hellodarwin.com\/quest-ce-que-seo\">SEO (Search Engine Optimization)<\/a>. Le r\u00e9f\u00e9rencement naturel se divise en deux sections, soit le r\u00e9f\u00e9rencement on-site et le r\u00e9f\u00e9rencement off-site. Voici quelques prix moyens pour vous donner une id\u00e9e du budget \u00e0 pr\u00e9voir:&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>R\u00e9f\u00e9rencement on-site:<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c9criture d&rsquo;articles pour un blogue:<\/strong>Article \u00e9crit par r\u00e9dacteur \u00e0 l&rsquo;\u00e9tranger : 5 \u00e0 10$Article \u00e9crit par un r\u00e9dacteur local qui agit comme travailleur autonome : entre 50 et 100$ par article,&nbsp;Article \u00e9crit et optimis\u00e9 par une agence web : entre 150 et 300$<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour en savoir davantage sur les prix des articles optimis\u00e9s pour le SEO et les raisons qui entrainent ces diff\u00e9rences de prix:&nbsp;<a href=\"https:\/\/hellodarwin.com\/fr\/blogue\/prix-article-optimise-seo\">Quel est le prix moyen d&rsquo;un article SEO?<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>R\u00e9f\u00e9rencement off-site:&nbsp;<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strat\u00e9gie de backlinking:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est&nbsp;<strong>possible d&rsquo;acheter une centaine de liens entrants (backlinks) pour 10$.<\/strong>&nbsp;Cependant, attention car rien ne garantit leur qualit\u00e9 et leur efficacit\u00e9.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous n&rsquo;\u00eates pas familiers avec le concept des backlinks? Consultez \u00ab\u00a0<a href=\"https:\/\/hellodarwin.com\/fr\/blogue\/tout-savoir-sur-backlink\">Tout savoir sur les backlinks<\/a>\u00ab\u00a0. Et pour trouver un moyen abordable d&rsquo;obtenir de bons backlinks, lisez \u00ab\u00a0<a href=\"https:\/\/hellodarwin.com\/fr\/blogue\/obtenir-backlinks-qualite\">Les 7 meilleures fa\u00e7ons d&rsquo;obtenir des backlinks de qualit\u00e9<\/a>\u00ab\u00a0.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Les prix du r\u00e9f\u00e9rencement payant<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le&nbsp;<a href=\"https:\/\/hellodarwin.com\/fr\/blogue\/coup-doeil-sur-referencement-payant\">r\u00e9f\u00e9rencement payant&nbsp;<\/a>est une strat\u00e9gie de marketing web visant \u00e0 obtenir des r\u00e9sultats tr\u00e8s rapidement. Il s&rsquo;agit entre-autres de faire de la publicit\u00e9 sur Google, Facebook et les autres moteurs de recherche et r\u00e9seaux sociaux, afin d&rsquo;augmenter la visibilit\u00e9 de l&rsquo;entreprise. Pour \u00e9tablir une m\u00e9thode de fonctionnement efficace, il faut bien savoir comment utiliser le r\u00e9f\u00e9rencement payant et o\u00f9 mettre son argent. C&rsquo;est pourquoi il est fortement recommand\u00e9 de confier la t\u00e2che \u00e0 un sp\u00e9cialiste.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Campagne sur Google Ads (Google AdWords)<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Il faut pr\u00e9voir un budget minimal de&nbsp;<strong>5$ par jour,&nbsp;<\/strong>en visant id\u00e9alement entre&nbsp;<strong>20$ et 100$,&nbsp;<\/strong>voire m\u00eame&nbsp;<strong>200 \u00e0 1000$&nbsp;<\/strong>pour une plus grosse compagnie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous faites affaire avec des professionnels pour la gestion de&nbsp;votre campagne Adwords, sachez que vous devrez d\u00e9bourser pour celle-ci plusieurs centaines de dollars. \u00c0 ce montant, vous devrez ajouter&nbsp;entre&nbsp;10% et&nbsp;15% pour les frais de gestion et d\u2019optimisation de la campagne au fil du temps.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Publicit\u00e9s sur Facebook<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Pour une port\u00e9e int\u00e9ressante, il faut pr\u00e9voir un budget d&rsquo;environ 3$ \u00e0 5$ par jour. Avec cela,&nbsp;&nbsp;vous pourrez obtenir un bon niveau de visibilit\u00e9 qui se convertira en trafic sur votre site internet. Si vous faites affaire avec une agence, veuillez rajouter 10 \u00e0 25% en frais de gestion et sachez que vous devrez investir quelques centaines de dollars au minimum.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Service complet de r\u00e9f\u00e9rencement offert par une agence:&nbsp;<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Ce genre de service&nbsp;<strong>commence g\u00e9n\u00e9ralement \u00e0 100$\/mois.<\/strong>&nbsp;Si vous souhaitez b\u00e9n\u00e9ficier d\u2019un forfait incluant une strat\u00e9gie efficace de r\u00e9f\u00e9rencement organique et de r\u00e9f\u00e9rencement payant effectu\u00e9 par l\u2019interm\u00e9diaire des moyens publicitaires mis en place par Google Ads (Google Adwords) et par Facebook, vous pouvez vous attendre \u00e0&nbsp;<strong>payer entre 5000$ et 10 000$ par mois.<\/strong>&nbsp;Pour une grosse compagnie, ce montant peut m\u00eame aller bien au-del\u00e0 de ces chiffres.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour plus d&rsquo;information, consultez:&nbsp;<a href=\"https:\/\/hellodarwin.com\/fr\/blogue\/quel-prix-referencement-web\">Quels sont les prix du r\u00e9f\u00e9rencement web?<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Le prix d&rsquo;un site e-commerce<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le site e-commerce permet de vendre des produits et services en ligne. De nos jours, toute compagnie qui vise \u00e0 cro\u00eetre doit offrir ce genre de service. Un site web de cette nature comporte certaines sp\u00e9cificit\u00e9s diff\u00e9rentes des autres types de sites. Voici quelques prix moyens:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Attention: les prix suivants sont pour des sites unilingues. Pour traduire, il faut rajouter environ 50% du prix.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Site e-commerce&nbsp;de petite envergure&nbsp;<\/strong>(4 \u00e0 6 pages, max 100 produits): entre 5000$ et 10 000$<strong>Site e-commerce de moyenne taille<\/strong>&nbsp;(11 \u00e0 20 pages, 100 \u00e0 500 produits): entre 11000 et 30000$<strong>Site de grande envergure<\/strong>&nbsp;: plus de 30 000$ (jusqu&rsquo;\u00e0 des millions)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous cherchez un expert en marketing web pour augmenter la visibilit\u00e9 de votre entreprise?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/hellodarwin.com\/fr\/contact\">Contactez-nous<\/a>&nbsp;pour \u00eatre mis en relation avec des fournisseurs certifi\u00e9s!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Les prix pour un nom de domaine et pour l&rsquo;h\u00e9bergement web<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/hellodarwin.com\/questce-que-hebergement-web\">L&rsquo;h\u00e9bergement web&nbsp;<\/a>et le&nbsp;<a href=\"https:\/\/hellodarwin.com\/acheter-nom-domaine\">nom de domaine<\/a>&nbsp;sont deux autres aspects importants qui affectent autant le SEO que le fonctionnement g\u00e9n\u00e9ral d&rsquo;un site web. Il est tr\u00e8s important de faire de bons choix \u00e0 ce niveau, car les d\u00e9cisions peuvent avoir des impacts \u00e0 long terme.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Les prix de l&rsquo;h\u00e9bergement web:<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>H\u00e9bergement VPS :<\/strong>&nbsp;entre 80$ et 450$ par mois.<strong>H\u00e9bergement partag\u00e9 :<\/strong>&nbsp;entre 5$ \u00e0 10$ par mois.<strong>H\u00e9bergement d\u00e9di\u00e9 :&nbsp;<\/strong>environ 125$ par mois.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Les prix pour acheter un nom de domaine:<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;achat d&rsquo;un nom de domaine de base&nbsp;devrait co\u00fbter<strong>&nbsp;environ 12$USD par ann\u00e9e<\/strong>.&nbsp;En ce qui concerne les noms de domaine \u00ab\u00a0prestigieux\u00a0\u00bb le prix d&rsquo;achat initial sera plus on\u00e9reux (pouvant m\u00eame aller jusqu&rsquo;\u00e0 plusieurs milliers de dollars s&rsquo;il est tr\u00e8s convoit\u00e9)&nbsp;<strong>mais les frais annuels seront aussi d&rsquo;environ 12$USD par ann\u00e9e<\/strong>. Sachez qu&rsquo;il est possible de sauver de l&rsquo;argent si on ach\u00e8te le nom de domaine pour plus d&rsquo;un an.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Les prix pour faire une transformation d&rsquo;image de marque de compagnie<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;image de marque est de plus en plus importante car on vit dans un monde o\u00f9 les gens sont expos\u00e9s \u00e0 une quantit\u00e9 ph\u00e9nom\u00e9nale d&rsquo;informations et d&rsquo;\u00e9l\u00e9ments publicitaires&nbsp;au quotidien. Pour ressortir du lot, il faut porter une certaine r\u00e9flexion, fixer des buts et des valeurs&nbsp;et savoir se renouveler. Parfois, il est n\u00e9cessaire d&rsquo;avoir recours \u00e0 une transformation compl\u00e8te du branding de l&rsquo;entreprise. Cette exp\u00e9rience peut \u00eatre co\u00fbteuse \u00e0 la base mais rentable \u00e0 long terme.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pour une petite transformation d&rsquo;image de marque: &nbsp;<\/strong>5 000$ \u00e0&nbsp;45 000$&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela comprend des changements par rapport \u00e0 l&rsquo;identit\u00e9 de marque, au site internet, au copywriting, aux photos, aux vid\u00e9os ,etc.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pour une transformation de moyenne envergure:&nbsp;<\/strong>30 000$ \u00e0 90 000$Cela comprend les aspects cit\u00e9s ci-haut, en plus d&rsquo;un potentiel&nbsp;changement de nom, d&rsquo;un nouveau site, de strat\u00e9gies de marketing, de recherches aupr\u00e8s des consommateurs, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pour une grosse transformation d&rsquo;image de marque:&nbsp;<\/strong>60 000$ &#8211;&nbsp;250 000$<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce prix comprend&nbsp;tous&nbsp;les aspects mentionn\u00e9s ci-haut mais plus ex\u00e9cut\u00e9s de mani\u00e8re plus&nbsp;\u00e9labor\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour plus de pr\u00e9cisions au sujet des prix cit\u00e9s ci-haut, consultez: \u00ab\u00a0<a href=\"https:\/\/hellodarwin.com\/blog\/cost-redesign-company-brand\">How much does it cost to redesign your company branding<\/a>\u00a0\u00bb (anglais seulement pour l&rsquo;instant).&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Comment calculer le montant \u00e0&nbsp;<\/strong><strong>payer pour une strat\u00e9gie de marketing web?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Au final, le calcul du prix \u00e0 payer pour une strat\u00e9gie de marketing web comporte de nombreuses variables. Cela veut dire que les montants peuvent varier du tout au tout. Le but de cet article est de vous donner une id\u00e9e de base, afin que vous puissiez faire des choix qui vous conviennent et qui entrent dans votre budget, tout en donnant des r\u00e9sultats escompt\u00e9s.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce document sera mis \u00e0 jour sur une base r\u00e9guli\u00e8re, donc il est recommand\u00e9 de le placer dans ses favoris et de le consulter fr\u00e9quemment. Veuillez noter que les prix sont inscrits \u00e0 titre indicatif seulement. Lorsque vous avez un projet de marketing web en t\u00eate, n&rsquo;oubliez pas d&rsquo;obtenir plusieurs soumissions pour comparer les prix et les services offerts.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le marketing est un \u00e9l\u00e9ment essentiel au succ\u00e8s d&rsquo;une entreprise. De nos jours il faut cultiver son image de marque, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[198],"tags":[84,55,72],"class_list":["post-3939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelle","tag-entreprise","tag-logo","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guide de prix des services de marketing web - Pixelly Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pixelly-design.ca\/Compagnie\/2024\/07\/06\/guide-de-prix-des-services-de-marketing-web\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide de prix des services de marketing web - Pixelly Design\" \/>\n<meta property=\"og:description\" content=\"Le marketing est un \u00e9l\u00e9ment essentiel au succ\u00e8s d&rsquo;une entreprise. 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